SRF Consulting – Engineering

Increasing visibility across the services SRF wanted to be known for.

Challenge

Improve SRF's visibility across key service areas while creating a stronger platform for both business development and recruiting.

Outcome

Improved search visibility, stronger rankings across priority services, and increased awareness among both prospective clients and future employees.

What we Did

SEO Implementation

Links

SRF Website

CLARIFY

SRF Consulting recognized an opportunity to improve how the firm was being discovered online.

While the company had deep expertise across transportation, infrastructure, environmental, and planning services, competitors were often outperforming SRF in search results for important service-related terms.

Through keyword research, competitor analysis, and website evaluations, we identified opportunities to strengthen service pages, improve site architecture, eliminate underperforming content, and create new content aligned with both business development and recruiting goals.

The result was a roadmap focused on increasing visibility for the services and expertise SRF wanted to be known for.

BUILD

Rather than rebuilding the website, we worked within SRF's existing platform to strengthen its digital foundation.

Service pages were expanded and optimized, content gaps were addressed, and underperforming pages were consolidated or removed. We also developed a long-term content strategy designed to support both search visibility and thought leadership.

The goal was not simply to add more content, but to create a clearer and more relevant experience for prospective clients, employees, and search engines alike.

Organic Traffic

3X

Conversion Keywords

9X

Top 10 Keywords

185

Engagement Time

+79%

AMPLIFY

With the foundation in place, we implemented an ongoing SEO and content strategy focused on improving visibility across SRF's priority service areas.

Over time, new content, optimized service pages, and consistent search-focused improvements helped increase rankings for many of the firm's most valuable keywords.

The results:

Organic Traffic: +327%
New Users: +402%
Top 10 Rankings: 46+ priority keywords
Engagement Rate: +79%

Today, SRF ranks more prominently for the services it wants to be known for, supporting both project pursuits and recruiting efforts while strengthening overall market visibility.

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