Country Joe Homes
Refreshing, positioning, and setting up one of Minnesota's top home builders for success.
Challenge
Helping a local home builder stand out and scale in a sea of competition.
Outcome
A revitalized brand, a sleek new website, and a cutting-edge content strategy.
Starting with strategy
Country Joe Homes is unique, but their marketing and messaging wasn’t. We set out to define their positioning and help the firm grow within the expanding marketing of home builders.
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First, surveys and interviews were conducted and shed a light on a number of areas:
- Marketing channels
- Content types
- Brand positioning
- Brand messaging
- Etc.
And after several weeks of insights and workshops, we defined their onlyness statement:
Country Joe Homes is the only builder that builds semi-custom homes at unprecedented value.
With national builders offering rigid floor plans, and custom builders charging a fortune – Country Joe Homes stands alone in its flexibility and affordability for its customers.
Bolstering the online foundation
With strategy sorted, we got to work on their digital presence. This included touching up brand guidelines, rolling out a modernized website, and beefing up their social media with modern real estate content.
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Instagram Followers
+47%
Impressions
+746%
Engagement
+100%
Direct Messages
+466%
Improving visibility
Social media is a must for general contractors, especially home builders. We set out to help Country Joe Homes show off their incredible line up of semi-custom homes, while infusing posts with modern trends.
We backed up stunning home content with customer testimonials and behind-the-scenes builder content.
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Hear what they
had to say
Brand success awaits
Schedule your discovery call today.
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Vnzo AEC LLC is a subsidiary of Vnzo LLC – for general inquiries and employment opportunities, please contact info@vnzo.co or call us at (952) 495-0918. No materials on the Vnzo AEC website should be constructed as solicitation or advice to buy any products or materials.