Lakeside – Trade Partner
Driving consistent project opportunities through strategic visibility.
Challenge
Lakeside Floor Coverings had built a strong reputation, but relied heavily on referrals and existing relationships to generate new business. They wanted a more predictable way to attract commercial flooring opportunities across their target markets.
Outcome
A long-term visibility strategy that generated more than $950,000 in new projects, increased organic visibility 35X, and delivered an 8X return on investment.
What we Did
CLARIFY
Lakeside Floor Coverings came to Vnzo with a straightforward objective: generate more qualified project opportunities through their website.
While the company had built a successful flooring business through referrals, repeat customers, and local relationships, leadership recognized there was additional demand being left uncaptured online.
We conducted keyword research, competitive analysis, and market opportunity assessments to understand how prospective customers searched for flooring products and installation services throughout the Twin Cities.
The research uncovered hundreds of relevant search opportunities across both residential and commercial markets, along with several strategic recommendations to improve visibility, website performance, and lead generation
BUILD
With the strategy established, we implemented as many of the recommendations as the existing website platform and business constraints would allow.
This included optimizing existing pages, improving site structure, expanding service-related content, creating location-specific pages, addressing technical SEO issues, and developing a content framework aligned with high-value search opportunities.
While a complete website rebuild was recommended as part of the long-term strategy, the immediate focus was maximizing performance within the existing digital infrastructure and creating a stronger foundation for future growth.
Organic Traffic
35X
Top 10 Keywords
16X
Return
$950,000+
ROI
8X
AMPLIFY
With the foundation in place, we executed a long-term SEO and content strategy designed to steadily increase visibility, rankings, and qualified traffic over time.
Over nearly three years of consistent optimization, content development, and performance monitoring, Lakeside's search presence expanded dramatically across its target markets.
The results:
- Organic Traffic: 35X Growth
- Top 10 Keyword Rankings: 16X Growth
- New Revenue Generated: $950,000+
- Client ROI: 8X
What began as a search visibility initiative evolved into a predictable source of qualified opportunities, helping Lakeside generate consistent demand from prospects actively searching for flooring products and installation services.
Feel the impact
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Let’s clarify where your firm can differentiate, compete, and grow.
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