Goliath Hydro-Vac
Taking a home-grown hydro-excavation company to regional heights.
Challenge
How do you scale a niched commercial contracting business with little to no brand awareness?
Outcome
A bolstered online presence, an improved website experience, and domination of Google Search results for the upper midwest. And lots, and lots of new projects!
What we Did
Customer Research
Website Design
SEO
From old to new
The first order of business was developing a new website, as the previous iteration was completed in 2007 and was in dire need of addressing.
We started by touching up the brand’s messaging by honing in on key customer pain points and high volume search terms on Google. This allowed us to improve not only the layout and experience of the new site, but ensured messaging would resonate with ideal customers.
With the website fully optimized, we launched a robust SEO strategy. In just one year, Goliath Hydro-vac achieved the top ranking for most hydro-vac-related keywords in Minnesota. This success translated into a significant surge in web traffic and a dramatic increase in inbound leads.
Expanding reach
But we didn’t stop there—over the next four years, we expanded their online presence to dominate rankings throughout the entire Midwest, solidifying Goliath Hydro-vac as the go-to service provider across the region.
Return
$4,300,000+
ROI
5,400%
Leads
603
Top 10 Keywords
35
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Feel the impact
Elevate your firm.
Schedule your discovery call today.
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