Goliath Hydro-Vac – Trade Partner

Building a regional market leader through strategic positioning, digital infrastructure, and search visibility.

Challenge

Increase Goliath's visibility and capture demand across the Upper Midwest through a stronger digital presence and long-term search strategy.

Outcome

A dominant digital presence across the Upper Midwest, a predictable source of project opportunities, and over $1.5M in projects delivered.

What we Did

Project Demand System

Links

Website

CLARIFY

As Goliath looked to expand throughout Minnesota and the Upper Midwest, the company needed a more scalable way to attract project opportunities beyond referrals and existing relationships.

Through customer research, market analysis, and keyword planning, we identified how buyers searched for hydro-excavation services across multiple markets and uncovered significant opportunities to increase visibility where demand already existed.

The result was a growth strategy focused on capturing demand, expanding market reach, and establishing Goliath as a regional leader.

BUILD

With the strategy established, we rebuilt Goliath's website and digital foundation around the services, markets, and customer needs identified during the research phase.

The new platform was designed to clearly communicate Goliath's expertise, support future expansion, and provide a stronger experience for prospective customers. Messaging was refined, site architecture was modernized, and key service offerings were positioned to align with buyer intent.

More than five years later, the platform continues to support Goliath's growth and visibility throughout the Midwest.

Organic Traffic

37X

Top 10 Keywords

17X

Return

$1,500,000+

ROI

13X

AMPLIFY

With the foundation in place, we launched a long-term visibility strategy focused on increasing search presence across Minnesota and the surrounding region.

What began as a local initiative expanded into a multi-state effort that helped Goliath dominate search visibility for many of the industry's most valuable keywords.

The results:

Organic Traffic: 18 → 664 monthly visitors (37X growth)
Top 10 Rankings: 6 → 102 keywords (17X growth)
Tracked Project Return: $1.5M+
Client ROI: 13X

Today, Goliath has become one of the most visible hydro-excavation providers throughout the Upper Midwest, generating consistent project opportunities from buyers actively searching for its services.