EDEN Resources

To address these challenges, we embarked on a robust brand strategy engagement with EDEN Resources. The scope of work began with in-depth interviews and surveys conducted across their leadership team, employees, and key clients to gather insights into their strengths, market perception, and growth aspirations.

A unique trend emerged: EDEN Resources consistently hires and trains underrepresented youth, setting them apart from other firms. Additionally, large companies are increasingly seeking partners that share a forward-thinking vision—a practice EDEN has embraced since its inception.

From there, we crafted comprehensive brand messaging to articulate their value, vision, and commitment to excellence. Finally, we conducted a touchpoint mapping exercise, identifying all brand interactions—from proposals to client meetings—to ensure a consistent, cohesive brand experience across every platform and communication.

We have successfully defined EDEN’s position in the marketplace, giving them a clear identity that resonates with their target audience. This new foundation has not only increased brand awareness but also paved the way for incredible growth. With a solid strategy in place, EDEN is now well-positioned to attract new clients, expand their reach, and achieve their ambitious business goals, setting the stage for long-term success in the construction management industry.