Architechne Home Automation
Producing industry-leading content for a residential and commercial A/V and automation integrator.
Challenge
Break into the home automation space with killer branding and social media content.
Outcome
A new brand identity, video and photography of projects, and a winning social media strategy.
The beginning
Architechne, formerly a division of Dean’s Home Services, is a residential home automation and entertainment company led by serial entrepreneur Jeff Cole. Upon branching out from Dean’s, it was clear the company needed a brand to go along with the name – that’s when Vnzo AEC was hired.
The project was underway after a few discovery sessions and workshops outlining the inspiration and goals behind the brand. That’s when we started on concepts.
And after several workshops, we were able to distill the final identity:
New Website & SEO
Architechne sought to create a seamless user experience on their website while effectively showcasing their extensive range of services and completed projects. The primary objective was to establish a strong online presence that would attract potential clients in the local market.
We undertook a complete website overhaul, focusing on intuitive navigation and clear presentation of Architechne’s service offerings. Alongside the website update, we implemented a local SEO strategy targeting key service pages, ensuring that the firm would be easily found by local clients searching for their expertise.
Creating killer content
We developed a content strategy divided into two key areas: insights and projects. For insights, we launched the "Artisans of Technology Series" on YouTube, featuring discussions with top manufacturers like KEF Audio, Sony Electronics, and Savant Automation on relevant home technology topics. For project work, we created in-depth showcases of the technology implemented in client homes, providing a real-world look at Architechne's capabilities.
In just a few months, this content strategy has propelled Architechne to the forefront of the industry. The "Artisans of Technology Series" has garnered significant attention, while the project showcases have demonstrated Architechne's expertise, helping them become recognized as an industry leader.
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