JL Commercial Services
Clarifying value. Modernizing digital presence.
Challenge
Craft a fresh, digital presence for an owner’s rep firm and make their value instantly clear.
Outcome
A confident brand and streamlined website that positions JLCS as a time-saving, stress-reducing partner for commercial projects.
Strategy first
The first hurdle? Clarifying JLCS’s role. Owner’s reps can be a tricky concept to grasp, especially for those unfamiliar with construction project delivery. Through our Brand Strategy process, we helped articulate their “why” in plain, persuasive language focusing on their value as a time-saving, stress-reducing guide who keeps projects on track.
A fresh website
With messaging in place, we shifted focus to visual identity and web. We explored multiple design directions, ultimately landing on a confident, modern concept grounded in their brand values: clarity, calm, and control.
The new site features clean navigation, bold messaging, and refreshed project content – built on a platform that gives the JLCS team more control and flexibility than ever before.
(Visit their website to see the new experience in action.)
Feel the impact
Elevate your AEC firm.
Schedule your discovery call today.
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