Solid – Trade Partner

Positioning a multi-trade subcontractor to stand out.

Challenge

Elevate Solid's visibility and credibility with general contractors by clarifying their full-service offering and creating a brand that stands apart from traditional subcontractors.

Outcome

A differentiated market position, a modern digital presence, and new relationships with general contractors that generate consistent project opportunities.

What we Did

Project Demand System

Links

Website

CLARIFY

Solid had built a successful business serving home builders throughout the Twin Cities, but their marketing didn't fully reflect what made them different.

Through stakeholder interviews, market research, and competitive analysis, we uncovered a key insight: while most subcontractors specialize in a single trade, Solid offers multiple trades under one roof.

That advantage created meaningful efficiencies for builders while reducing coordination across job sites.

The result was a clearer market position built around a simple idea:

All of your trades, under one roof.

BUILD

With the positioning established, we developed a new brand experience designed to communicate Solid's value more clearly and professionally.

The website was rebuilt around their services, capabilities, and project experience, while custom photography and video showcased real work taking place across active job sites.

To reinforce credibility, we captured testimonials from general contractors and incorporated project-focused storytelling throughout the site.

The result is a digital presence that reflects the quality of Solid's work and clearly communicates why builders choose them over traditional single-trade subcontractors.

AMPLIFY

With a stronger foundation in place, Solid is beginning to see the impact of a more intentional marketing strategy.

The new website has generated inbound leads through search and helped introduce the company to general contractors who may not have otherwise discovered them. Several of those relationships have already developed into recurring project opportunities.

Beyond immediate lead generation, the platform provides a scalable foundation for future business development, recruiting, content marketing, and continued growth as Solid expands throughout the Twin Cities market.