Mohagen Hansen – Architecture

Elevating digital presence to match design excellence.

Challenge

A strong reputation and referral network, but a digital presence that no longer reflected the firm’s growth, expertise, or target markets.

Outcome

A modern, story-driven digital platform designed to strengthen visibility, support business development, and position Mohagen Hansen for continued growth.

What we Did

Project Demand System

Links

Website LinkedIn

CLARIFY

We worked closely with the Mohagen Hansen team to identify the markets where the firm was best positioned to grow – ultimately prioritizing healthcare, workplace, and industrial projects as key strategic focus areas.

Through market research, keyword analysis, and messaging development, we uncovered how prospective clients were searching for and evaluating architecture firms within those sectors. This allowed us to refine the firm’s positioning, clarify its expertise, and develop messaging designed to resonate with the types of clients and projects they wanted more of.

The result was a clearer, more intentional marketing direction built not just around showcasing projects – but around creating demand within specific markets.

BUILD

To bring that strategy to life, we produced three cinematic Project Story videos – one focused on each priority market: healthcare, workplace, and industrial.

Rather than simply documenting finished spaces, the videos were designed to communicate Mohagen Hansen’s thinking, process, and value within each sector – creating versatile content that could be utilized across the website, social media, proposals, presentations, and business development efforts.

We then redesigned and rebuilt the Mohagen Hansen website into a modern, differentiated digital experience that better reflected the caliber of the firm’s work, while also providing an intuitive CMS that allows their team to easily manage and expand content internally.

AMPLIFY

With the strategic foundation and new digital platform in place, we implemented SEO-forward service and market pages designed to increase visibility within the sectors Mohagen Hansen wanted to grow.

Rather than relying solely on referrals and existing relationships, the new site was structured to actively attract and capture demand from prospective clients searching for architecture partners within healthcare, workplace, and industrial markets.

The result was a measurable increase in inbound opportunities, stronger visibility across target sectors, and new project inquiries that previously would not have found the firm through traditional referral channels alone.