Modern CRE – Brokerage
Building visibility and authority through content, storytelling, and market expertise.
Challenge
Modern CRE needed to grow their visibility and authority through consistent, high-value content, both written and video, to attract and engage their target audience.
Outcome
A content-driven growth strategy that increased visibility, strengthened market authority, and helped Modern CRE attract new industrial and warehouse clients.
What we Did
CLARIFY
Modern CRE understood that commercial real estate brokerage is ultimately a relationship business—but relationships often begin long before a conversation takes place.
The objective was to increase visibility among property owners, investors, and industrial businesses while creating a stronger platform for sharing expertise and building trust.
Through keyword research, content planning, and audience analysis, we identified opportunities to increase visibility through both search and educational content.
Rather than relying solely on traditional networking and outreach, the strategy focused on consistently creating value for the audience Modern CRE wanted to serve.
BUILD
With the strategy established, we rebuilt Modern CRE's digital foundation and content engine.
The website was migrated to a faster, more streamlined platform and restructured around search visibility and user experience. At the same time, we developed an ongoing content strategy focused on industrial real estate trends, site selection, development insights, and market expertise.
To complement written content, we launched I Make Things In, a branded video series hosted by founder David. The series highlighted innovative Minnesota manufacturers and industrial businesses through cinematic storytelling and behind-the-scenes interviews.
The content not only attracted viewers—it created meaningful conversations with the exact companies Modern CRE wanted to build relationships with.
Organic Traffic
31.4X
Qualified Leads
40+
Top 10 Keywords
16X
Top 10 Keywords
250+
AMPLIFY
With the foundation in place, Modern CRE committed to a long-term visibility strategy built around educational content, market expertise, and relationship-driven storytelling.
Through a combination of SEO, thought leadership articles, and the I Make Things In video series, Modern CRE consistently put itself in front of property owners, investors, developers, and industrial businesses throughout Minnesota.
Over time, that consistency compounded.
The results:
- Organic Traffic: 94 → 2,956 monthly visitors (31X Growth)
- Form Fills: 1.9X Growth
- Top 10 Rankings: 262 keywords
- Total Ranking Keywords: 296 keywords
- Top 3 Rankings: 89 keywords
More importantly, the strategy helped Modern CRE attract new industrial and warehouse clients—the exact audience the firm set out to reach.
Unlike consumer marketing, commercial real estate relationships often develop over months or years. By consistently sharing expertise, highlighting local businesses, and creating valuable content, Modern CRE established itself as a trusted resource within the industrial real estate community.
Today, the platform continues to generate visibility, strengthen relationships, and create new business opportunities throughout the market.
Feel the impact
Ready to talk?
Let’s clarify where your firm can differentiate, compete, and grow.
For general inquiries and career opportunities, reach out to us at admin@vnzoaec.com.